Why do you need social media optimization
- Irrespective of the fact that you may or may not be on Social Media, conversations about your business are already happening
- The credibility of Word of mouth is higher and stronger than advertising
- You can create a personal connection with your customers which brings loyalty
- You can communicate with your customers which will enhance their brand experience
- You can achieve better viral reach through discussions, recommendations, shares etc.
- Social Media is a platform used for negative feedback and you have an opportunity to show you care